Several people asked me as to what kind of businesses they can do in Gelephu – as the mindfulness city project kicks off.

Well, I am not the official representative on this, but for the benefit of the sentient beings who may require ideas from others, here are a few very obvious ones that come to my mind, from the various foreign travels I did in my life. Some of these businesses are already there, but more and better services will be required as projects, businesses and people settle in. I invite young Desuups who have been skilled to give an extra thought.

First, three golden rules to succeed:

1. Ditch the get-rich-quick syndrome:
When you start a business, first aim to make a living and not make profits. If you secure the basic income to survive, it is a good start. Then as you become popular and you capture the market, you can think of profit. Work on a very low margin. As we say in Bhutanese, “don’t kill the red cow”. Start small. Minimum investment. Outwork your competitors.

2. Advertise your service:
Market your products. Don’t wait for customers. These days with Facebook and other social media platforms it is easy. Stop wasting time making tiktok videos and doom-scrolling. Use social media with a purpose. Build a website. This gives you credibility.

3. Consistency, commitment & honesty:
Be consistent. Don’t start and then wane. This is a classic case of any Bhutanese business. Keep your commitment. If you say 3pm, make it at 3pm! Who has not been to a place where they tell you to come back at a certain hour and when you go they have not even started the work. With Bhutanese it might work but not with others. And be honest and trustworthy. If you lose someone’s trust, you lose everything and you lose it forever. If people trust you, that is your biggest asset.

Don’t compete with anyone. Compete with yourself.

Now, here are some ideas – assuming that Gelephu will be an area with free movements of people, and with a real ease of doing business, which are all the hallmark of a special economic zone.

1. Shuttles, luggage, logistics and shipping services:

People arriving in Gelephu – whether it is for short visits or for longer stays will need to move around. If you have a car, you can provide the shuttle service. You can form a group, and offer a wider variety of vehicles. There will also be goods – like personal luggages to be delivered, and merchandise to be moved around too. Whatever be the case, shuttle service is a big business in any economically vibrant city. Packing, forwarding, shipping, air cargo, etc. will only increase as we move forward.

There will also be people moving in or having shipping containers and goods they have ordered from somewhere to be cleared from Kolkata and forwarded to Gelephu. In the initial period these clearing jobs will be a nightmare and they are best left to experienced hands. If you have some experience, put them to some use.

2. Visas, stay permits, translation and administrative services:

Any foreigner needs some paperwork to be done to enter or arrive in the city, start a business, apply for stay-permits, extend their stays, get a SIM card, Wifi services, etc. A small office with a photocopier, scanner, printer, camera and a make-shift studio are all you need to give a go. Alongside you could offer translation and translator services. People who come to Gelephu would most likely use agents in the beginning to do the running around.

3. Rentals, real estate & retirement homes:

As people move in, they will need a place to stay. Consider starting a property rental service and help people find a place. You can charge a fee for your service. This business is quite easy, and not so demanding that you can work from your own home. All you need is a good laptop and a website.

Short term lease or seasonal rentals in Gelephu may also become a trend for Bhutanese from the colder regions of Bhutan – Thimphu, Paro, Bumthang and Haa, to escape the winters. This is something I would consider – live in Gelephu from November to March.

4. Photography, video, writing and printing services:

As businesses explore the area of Gelephu to build their factories or homes, or whatever, they will look for professionals to take pictures and videos. Later to write reports, design company websites, design brochures for their business – or advertising and running their social media pages – and do their backend work. This is not bad if you like art, designs and creativity. And again something you can freelance out of your car.

5. Steam, sauna, medicinal baths and fitness centre:

One other business that will do well is a bathing centre. Better if you can access the hotsprings of Gelephu. Having regular steam and sauna baths provide a variety of health and beauty benefits, especially in south Bhutan where bugs and insect bites are common. The traditional hot stone or herbal baths can be a good tourist attraction, because of Bhutan being a land of medicinal herbs.

If you are a certified fitness trainer it is time to move to Gelephu and open a gym there for both visitors and locals who are very conscious of their health.

6. Laundry shops, and dry cleaning services:

Laundry and domestic help will really be in demand as people move to Gelephu. You may think people can use a washing machine, but having to iron the clothes takes time and people don’t have the time or patience for these things. When I do long-stays in Bangkok or Bali I always use the laundry service where they charge by kilos. A heavy duty dryer machine is a must in Monsoon in Gelephu when the humidity does not allow your clothes to dry.

Laundry service will also be required by hotels and guesthouses, who will happily outsource the washing of bedsheets and pillowcases on a daily basis. If you do it well, it is great business.

7. Gardening, domestic helps and security services:

Grass and weeds grow faster than you can think in south Bhutan because of the warm weather and torrential rain. Plus they don’t dry up in winter. Every house and every villa will require gardening service. Gardening does not mean only plucking the weeds. You must also offer design and construction service with ready-made plants and flowers transported from the nursery and transplanted. You can offer to maintain it for an annual or monthly fee.

There will be a floating population who will be in and out of their homes in Gelephu. So besides gardening, there will be the need for domestic helpers and to security guards while they are away.

8. Travels & tours:

Gelephu will become the entry point for travellers who may want to proceed to Manas or Phibsoo (within the GeSAR) or beyond to Zhemgang, Trongsa and Bumthang. Visitors may also want to explore and experience village life.

However, this will be the most competitive field and so you need to prepare for this the most by: Visiting all places of interest, studying the area, documenting and remembering the stories, myths and legends; Locating the best food and drinks that are not good but also hygienic and clean; Blogging, writing and advertising extensively; Learning how to make good videos, and put them on YouTube; Taking good pictures and making information brochures; and by being very resourceful

9. Rooms (Bed & Breakfast):

People need somewhere to sleep, and often the big hotel chains are expensive and soulless. Meanwhile, a quiet rural home with some history, a private hut with a shower, a proper breakfast and the proprietor who can share the local history, culture, traditions and knows the place and people there, could be a far more enticing place for a casual visitor. People will not come to Bhutan to look for luxury beaches or entertainment but for some authentic connection to nature and people and for some quiet introspection.

This could be a great retirement plan for many civil servants who are well travelled and knowledgeable, and who own land in Gelephu-Sarpang. Besides, south Bhutan has a much milder climate for the old ageing bones and muscles.

10. Food & beverages:

Coffee shops are my favourite places. I may not visit a local museum or a famous tourist spot but I always enter every coffee shop in town when I travel. I am addicted to coffee and besides that it is a nice place to make new friends and have a conversation. That’s the reason there are coffee shops everywhere in Europe and in southeast Asia. Better if the place has homemade pastries, bread, bun and cakes. Go for this! There are more people like me than you think – even among the Bhutanese.

I won’t mention restaurants. This is obvious. But one business that will do well is catering, but with a difference. You must cater the food to places with a view – in the wilderness, near the river, in the jungle. You can cater weddings, birthdays, official and unofficial events. Many professionals who will be move to Gelephu will be single or young couples who cannot cook.

Honorary Mention: Be a “Jack of all trades”.

There won’t be a huge mass of people rushing to Gelephu right away. It is more likely that there will be a good number of early adopters who will inspire more to move in. So instead of focussing on one trade, have as many in the beginning – and then focus on one. You can combine several businesses, like travel, shuttle service, and visa clearing, while your wife offers laundry service or leads a catering team.

(More business ideas in the legal, public relations, wellness, etc. later as I get a better grasp of what are coming there)

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