It’s been little more than two years since I started off my PhD program here in Macau. One book chapter, two years, three awards, four papers and five international conferences later, I am more than happy, satisfied and honoured to be here. Really.

Will always be grateful to the University of Macau (UMac) for hosting me as I establish myself firmly in my third career as an academic – despite not being a spring chicken. The best thing about UMac is the beautiful campus, generous research facilities and a fantastic library (behind me).

Life is pretty simple out here – juggling between classrooms, dorm and library where I read loads of, and write some, academic papers plus theories and research methods, on topics ranging from social media, sociolinguistics, mass media and buddhist communication – all on Bhutan. And travel to academic conferences around the world where my papers are rigorously reviewed and accepted.

Why Bhutan? And why should the world care? Bhutan presents an interesting research site for for being the last country to enter into romance with social media and technology. Understanding what’s happening there will help the social scientific community to explain and theorise the influences on a society. Hopefully that would be our big contribution to the field.