In this post, I share the presentation slides on the research methods in intercultural and cross-cultural communication. This is semester-long course but compressed to a two-day workshop. Therefore, it just provides the reader/participant an introduction to research.
Second, I am a communication scholar specializing in intercultural communication, sociolinguistics and discourse studies. Hence, the methods I proposed here are for my field that may applicable at the most to sociology, pragmatics and applied linguistics. Others disciplines will find other methods and methodologies more appropriate.
Nonetheless, I hope these will be some use to you. You may leave comments if you feel there are ways to improve these slides.
- I: Day 1.1 – Qualitative research methodology – What is research. Here we demystify this big word called research and show that research is fun and do-able
- II: Day 1.2 – Qualitative Research Methodology – Coding – Final revision Introduce coding. Do some hands-on exercise (step-by-step coding and analysis)
- III Day 1.3 – Qualitative research methodology – Thematic analysis final revision Introduce the simplest qual method – thematic analysis
- IV: Day 2.1 – Social medias and Intercultural encounters – Methodological frameworks: Introduce some more rigorous research methods in cross-cultural and intercultural communication – conversation analysis (CA) within the ethnomethodology tradition and the cultural discourse analysis (CuDA) within the ethnography of communication tradition.